For me, it all started with a love for nature and a need for peace. I was going through some tough times mentally and emotionally, and I found that being outdoors, hiking, fishing, cooking over a fire, helped me feel grounded again. Primitive Peak became my way of sharing that experience with others, to show that even simple moments in nature can have a powerful impact on our wellbeing.

Because it resets you. Nature doesn’t care about stress, status, or screens. It slows you down, clears your head, and gives you space to breathe. I’ve seen the difference it has made in my own life, both mentally and physically. That’s why I want to encourage more people to step outside, even if it’s just for a short walk, an overnight camp, or trying something new, like lighting your first fire.